I started with a rival brand that was half the price of the Dimplex, but the ‘flames’ looked so bad I had to send it back. The Dimplex Vital Sense was definitely worth the money in terms of realistic looking flames. I was more impressed than I expected to be. The install was very easy and the operation is straightforward. My only complaint is that the mechanism inside makes a very audible noise that I can only describe as a robot snoring. It really takes away from the experience. I’d like to talk to someone at Dimplex to find out if I need to add grease somewhere, or if my unit is defective. I doubt it should be making this much noise.